Sexyy Red
Coachella 2026
Creative Direction
Stage Design
Live Show Production
We turned the Sahara stage at Coachella into St. Louis! Literally.
We wanted to re-create where Sexyy Red is from, but in the desert. We fabricated a 35ft Tall St.Louis Arch, built a custom Hellcat from a shell, and placed them inside of a digital scenic world. Inspired by GTA, but if it took place in St. Louis, we made it "River City Ratchet."
We added dancers and precise choreography, as well as brought the first ever Exotic Dancers to Coachella and the Livestream.
Hypebeast featured it as one of its Coachella , "Stage Designs we'd go back for." We also wish we could go back!
Creative Direction | Stage Design | Visuals & Art Direction | Experiential
Los Angeles, CA