MelloDeath Tour 2024- “The Up2Down”

We wanted to create a new perspective of a “Back to Back” DJ performance. Although merging two artists is quite popular in the Dance Music genre, they tend to all be pretty similar in presentation. We had this idea to put one above and one below, but not a lot of artist combinations are right for this concept. The brands that artists represent have to be right for it.

The combination of Marshmello and Svdden Death for their “MelloDeath” tour was the perfect match. The reaction to it was far more than we anticipated, coining the term of the first ever “Up2Down”.